This morning I had the privilege of hearing Carin Rockind, of the NEO organization, talk about the 1 year old branding of the Northeast Ohio region, called Cleveland+. Now bear in mind, that I have been one of the people who hasn't been that excited by the brand itself, although I am excited about the positive marketing of the region. It goes hand in hand with our mission at Lake Erie Artists Gallery, and I am definately a proponent of promoting our wonderful city.
What I learned today was an overview of why the brand was chosen, and what has been happening in the year since NEO's inception, as well as some interesting statistics about Cleveland and the area.
Part of what I learned is regardless of what you read in the paper or hear on the news, there are many great things about living here in Northeast Ohio. That our standard of living is comparable with many other cities and we are in the top 3rd of of the country when it comes to income. That is not to say that we do not have a lot of work to do to make things better. The city itself needs to improve economically and more jobs need to come here, but we have a lot to offer companies especially in the medical, scientific, and service fields.
And Cleveland+ and NEO has already succeeded in bringing new jobs and businesses here to Northeast Ohio. So inform yourself about this venture, and help the cause. For more information, you can start by going to www.clevelandplus.com
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See here or here
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